This cluster researches how the introduction of AI is changing public spaces, the relationship between media, users & AI and its effects on democratic participation. How can AI-driven applications be designed in a way to earn people’s trust and acceptance, solve problems such as disinformation, but also how AI-driven applications can create new user experiences, e.g. through linked data, virtual assistants etc? Importantly, how can we use data science to better understand user engagement and participation, experience of new technologies (chatbots, VR, robot journalism) and thereby gain insights that allow us to develop the next generation of intelligent and empathic systems.