Audience-Centric Approaches to AI Ethics in Media: Natali Helberger on Newsroom Robots

In the age of AI-driven news, personalization is a double-edged sword. While tailored content keeps audiences engaged, it risks trapping them in filter bubbles. As algorithms curate our news feeds, are they genuinely informing us or just confirming our biases? It’s a tightrope walk for modern journalism, where the pursuit of engagement must be balanced with the duty to report fairly and comprehensively.  In this high-stakes balancing act, how do we harness the power of AI to enhance news delivery while safeguarding the principles of fair, diverse, and responsible reporting? Natali Helberger in discussion with Nikita Roy from Newsroom Robots.

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