In this article for Tech Policy Press, Natali Helberger and Claes de Vreese, together with José van Dijck, discuss the feasibility of the EU’s new Apply AI Strategy — as well as the pushback it has been receiving on grounds of stifling AI innovation. Enforcing this strategy and developing more robust plans for AI regulation is important for the technological sovereignty of Europe, to lessen the overreliance on the few US-based companies that are currently developing the most popular models, as well as to support more local tech companies in developing AI technologies more aligned with EU standards.

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