The future of media experiences is still to be written, and the maturity of eXtended Reality (XR) and Artificial Intelligence (AI) technologies provides a unique window of opportunity for the European Creative and Cultural Sector (CCS). TransMIXR, a consortium of 8 representatives from the CCS and 12 leading industrial and academic partners, combines the necessary interdisciplinary skillsets and domain expertise to create a range of human- centric tools for remote content production and consumption via social virtual reality. The project’s TransMIXR platform will provide (i) a distributed XR Creation Environment that supports remote collaboration practices, and (ii) XR Media Experience Environment for the delivery and consumption of highly evocative and highly-social immersive media experiences.
The ground-breaking AI techniques for the understanding and processing of complex media content will enable the reuse of heterogeneous assets across immersive content delivery platforms. Using the Living Labs methodology, TransMIXR will develop and evaluate four pilots that bring the vision of future media experiences to life in three CCS domains: (i) news media & broadcasting, (ii) performing arts, and (iii) cultural heritage.
The project will contribute to the Media and Audiovisual Action Plan from the European Commission, in particular boosting the adoption of XR technologies, and gaining worldwide leadership in XR technologies while being deeply grounded in European values such as veracity, diversity, connectedness and universality.